Leadership Built for Extraordinary Outcomes

Greg Van Horn is the Founder and CEO of Launch Potato, a performance media and technology company powering customer acquisition across finance, travel, entertainment, and rewards. Since founding the company in 2014, he has led Launch Potato’s growth into one of the fastest-growing digital media businesses in the U.S., building a portfolio of brands rooted in discovery, performance, and measurable outcomes.

Ryan Van Horn is Cofounder at Launch Potato, where he leads technology, engineering, and platform innovation. He oversees the systems and infrastructure that power Launch Potato’s performance engine, helping drive scalable growth across the company’s portfolio.

Christine Yaged leads People, Talent, Brand, and Culture. As a founding leader, she has helped scale Launch Potato into an award-winning remote-first organization, focused on building high-performing teams and an exceptional employee experience.

Rich Fatigate leads revenue strategy and partner growth across advertiser and publisher relationships. With deep experience in sales leadership and digital media, he focuses on helping partners unlock measurable performance and long-term growth.

Apurva Shah oversees financial strategy, planning, and operational performance. He brings deep experience across corporate finance, FP&A, and growth-stage businesses, helping guide sustainable growth and long-term value creation.

Adam Schwartz leads growth strategy, performance marketing, and optimization across the company’s portfolio. Since joining Launch Potato more than a decade ago, he has played a key role in scaling the company through experimentation and data-driven growth.

Craig Ames leads messaging and audience engagement across email, SMS, and push. A technology and messaging veteran, he has founded and scaled multiple successful businesses and holds three patents in security and messaging technologies. He focuses on building scalable systems that drive performance and meaningful outcomes for Launch Potato’s brands, partners, and advertisers.

Samantha leads technology strategy, engineering, and platform innovation across the company’s portfolio. With experience spanning startups, enterprise technology, and fractional CTO leadership, she specializes in building scalable engineering teams and modern technology platforms that accelerate growth. She focuses on delivering innovative, resilient systems that power Launch Potato’s products, performance, and long-term innovation.

Mike Vannucci oversees company strategy, growth, and operational execution across the business. He brings more than two decades of experience spanning digital media, publishing, performance marketing, and customer acquisition.

Craig Ready leads legal, compliance, privacy, and risk management. He brings extensive experience advising high-growth companies operating in regulated industries, helping support scalable and responsible growth.

Diego Miranda leads product management and engineering across the company’s portfolio. With experience spanning product, engineering, and operations, he focuses on building scalable systems that drive innovation and business performance.

Tracy Odell oversees editorial strategy, audience growth, and content operations across brands including FinanceBuzz, Only In Your State, and All About Cookies. She specializes in scaling trusted content through data-driven storytelling and SEO.

Kris Osborne leads talent acquisition, organizational development, and people operations. He focuses on building strong teams and scalable people systems that support Launch Potato’s continued growth.