Launch Potato Announces Acquisition of Only In Your State

Launch Potato, a leading digital media company focused on connecting advertisers to customers at every stage of the consumer journey, today announced on LinkedIn the acquisition of Only In Your State, the premier destination for hyperlocal travel inspiration and community-driven storytelling.

Only In Your State celebrates its tenth anniversary this year, having started in 2015 as a local Ohio travel social media page. Today, the brand has over 4 million monthly readers while maintaining its local roots with on-the-ground reporting, social media accounts, and email newsletters for every state.

“Only In Your State has always been about the magic of discovering something unforgettable — whether that’s a tucked-away trail, a hometown diner, or a mom-and-pop shop that’s been there for generations,” said Gina Goff, VP of Content Strategy & Operations. “Our audience craves real experiences, and with Launch Potato’s track record of connecting engaged audiences to brands they’ll value, this acquisition opens up an exciting new chapter of growth, not just for our business, but for the communities and creators we spotlight every day.”

With the Only In Your State acquisition, Launch Potato adds to its brand portfolio an award-winning email newsletter boasting 1.8 million subscribers, an audience of 17.5 million engaged social followers, a growing podcast "States of Discovery," and an innovative AI Trip Planner.

“Bringing Only In Your State into the Launch Potato family is a game-changer for advertisers seeking to connect with highly engaged, hyperlocal audiences,” said Greg Van Horn, Launch Potato CEO. “Launch Potato's combined expertise in performance marketing and content-driven discovery unlocks unparalleled opportunities for brands to drive awareness, consideration, and conversions — all within a trusted, scalable platform.”

Launch Potato was advised on the acquisition by Media, Marketing, and Technology Investment Banker, Matthew Kratter, and Blake Saunders of Methuselah Advisors.