Media Analyst / Strategist - Google Adwords

This is an opportunity to assist with media buying for a consumer-facing digital brand. This is a full-time position out of our Delray Beach office. Remote OK for the right candidate.

The ideal candidate has 1+ years of experience actively managing $25,000+/month media spend in Google Adwords in a performance-driven environment.

Interviews for this position will start Jan 2018.

WHO WE ARE

Launch Potato is a profitable startup studio that incubates and launches mobile and web companies on our proprietary technology stack.

We’re HQed in Delray Beach, FL, but have an amazing, distributed global team. We believe in building teams who can solve complex problems using smart marketing, great engineering, data science and fun!

Our entire team is very hands-on, including the founders. This role is no exception.

THE ROLE - TL;DR

You’ll build search and display ad campaigns in Google Adwords.

You’ll optimize conversions, costs, revenue, pacing and budgeting, working closely with the marketing and product teams to meet goals.

You’ll A/B test images, CTAs, copy, bid strategies, audiences, and landing pages to lower CPAs while increasing scale and monetization.

STILL INTERESTED? READ ON

You deeply understand audience development and how to intelligently market and remarket users to meet campaign goals.

You believe in meticulously checking the accuracy of your data and are slightly OCD about making sure tracking and attribution are set up properly.

You’ll work closely with Product Leads to find which campaigns are driving the most positive ROI and what the member LTV from each campaign is.

You take the lead on ad and video creative, are comfortable mocking up layouts/images, and can project manage with the team to get new ideas tested. You are passionate about creative testing and landing page optimization and you have experience successfully working with designers to see your visions come to life.

You enjoy testing the user’s experience firsthand and think it’s important to understand what our ads look like “in the wild.”

THE PERKS

• Assist with media buying for a growing B2C digital brand

• Amazing location in vibrant downtown Delray Beach, Florida

• Energetic, fun startup culture

• Work directly with founding team, 4 young Internet execs who successfully developed and scaled double-digit million dollar online businesses from the ground up in the past decade

• International exposure working with an amazing, talented distributed team

• Unlimited career growth and profit-sharing opportunities

Benefits Include: Health insurance, dental insurance, profit-sharing, 401k, fully stocked kitchen with snacks and drinks, Free Lunch Fridays, flexible vacation policy, two annual company retreats with global team, a kickass working environment!

WHAT YOU'LL DO

• Setup advertising campaigns in Google Adwords

• Create actionable reports to optimize bidding and monetization strategies

• Find new opportunities to increase scale, decrease cost and increase ROI

• Drive and optimize key traffic and revenue metrics including revenue, CPM, CPA, CTR, conversion rates

• Resolve operational issues through quick thinking, problem solving and appropriate action

• Identify and evaluate opportunities to grow based on competitive research, testing, and an understanding of the marketplace and seasonality

• Efficiently leverage BI tools and pure old Internet research to understand the marketplace

• Set goals using previous performance metrics, competitive research and online trends

WHO WE'RE LOOKING FOR

• Minimum: At least 1+ years of hands-on experience being personally responsible for managing $25,000+/month media spend in Adwords

• Preferred: Bachelor’s degree in Business or equivalent experience

• Ability to aggressively collect, analyze and respond to data

• Strong business acumen and enthusiasm about identifying trends and marketing opportunities

• Comfortable in Excel

• Deep understanding of online advertising space and impact of current events, competition, consumer behavior on the marketplace

• Resourceful and enjoys overcoming challenges

• Extremely detail oriented

• Understanding of different conversion tracking platforms and methods

• Thrives in a fast-paced environment and can balance multiple tasks simultaneously in a startup atmosphere

• Entrepreneurial; takes ownership and creatively gets things done

• General high technical aptitude

KNOW THESE? EVEN BETTER!

• Experience with programmatic platforms

• Google Analytics

• Optimizely

• HasOffers, Cake, HitPath

• Photoshop

AVAILABILITY

Our normal team work hours are roughly 10am-5pm ET M-F. However, user acquisition is a mission-critical part of our business and you'll be expected to ensure performance including earlier in the morning, later at night, and on weekends.

Additionally, we are a distributed digital team and there may be late/early meetings due to different time zones. We always try to work with everyone's schedules but at times there may be meetings earlier in the morning and later at night.

We communicate throughout the day using Slack and several times a week using Google Hangouts. You'll be expected to actively participate in these discussions and be an active, awesome contributing member of our team!

WANT TO BE PART OF A SUCCESSFUL, HIGH-GROWTH COMPANY? JOIN THE LP TEAM!

Send the information below to acqteam@launchpotato.com with your resume and a subject line that includes “{Your Name}, Media Analyst - Adwords” and:

* Applications without the information below will not be considered.

1. Brief cover letter that explains Why You're Qualified For This Role and why working for Launch Potato appeals to you.

2. What do you see as the biggest challenge for you in this role?

3. The most challenging campaign objective you’ve had to work with? What was the result?

4. Describe one test you've run involving objective, placement, ad delivery or bidding method where it it had a material change in performance.

South Florida's fastest growing startup studio leveraging data, science, and fun to build awesome, profitable digital companies.

Made in Delray Beach

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