Junior Media Analyst

This is an opportunity to assist with media buying for a consumer-facing digital brand. This is a full-time position out of our Delray Beach office. Remote not available.

You must have at least 1 year of experience working in an environment that has exposed you to Google Adwords, Facebook ads, or other biddable/programmatic ad platforms. Hands-on experience not required.

WHO WE ARE

Launch Potato is a profitable startup studio that incubates and scales mobile and web companies on our proprietary technology stack.

We’re HQed in Delray Beach, FL, but have an amazing, distributed global team. We believe in building teams who can solve complex problems using smart marketing, great engineering, data science and fun!

Our entire team is very hands-on, including the founders. This role would also be hands-on.

THE ROLE – TL:DR

This is an amazing opportunity to launch new ad campaigns across Adwords, Facebook, Taboola, Outbrain, and/or other digital platforms.

You’ll optimize conversions, costs, revenue, pacing and budgeting, working closely with the marketing and product teams to meet goals.

You’ll A/B test images, CTAs, copy, bid strategies, audiences, and landing pages to lower CPAs while increasing scale and monetization.

You’ll drive marketing strategy by extrapolating how different user segments act and how we can better engage them.

STILL INTERESTED? READ ON

You must be extremely analytical, have a deep understanding of online consumer behavior, and have the ability to effectively communicate your findings in a way that grows the business.

Working closely with our Marketing and Acquisition teams, you’ll analyze to quantitatively test user behavior hypotheses and proactively make recommendations on marketing tactics to optimize ROI.

You’re innately a “numbers person” and completely comfortable in Excel.

You believe in meticulously checking the accuracy of data sources, aren’t afraid to question whether tracking is set up properly, and have no problem doing end-to-end user testing to make sure your analysis is using quality data.

You’ll set goals with the media team using previous performance metrics, competitive research and online trends with the goal of improving user acquisition and engagement.

You’ll take the initiative in getting new projects and campaigns tested based on your learnings, and continually track your efforts to determine results.

THE PERKS

• Assist with media buying for a growing B2C digital brand

• Energetic, fun startup culture

• Open office in heart of downtown Delray Beach, steps away from Atlantic Ave and the beach

• Work directly with founding team, 4 young Internet execs who successfully developed and scaled double-digit million dollar online businesses from the ground up in the past decade

• International exposure working with an amazing, talented team distributed across US, Europe and Asia

• Unlimited career growth

WHO WE’RE LOOKING FOR

• Minimum: 1 year of experience working in an environment that has exposed you to Google Adwords, Facebook ads, or other biddable/programmatic ad platforms. Hands-on experience not required but preferred.

• Ability to aggressively collect, analyze and respond to data related to the performance of our key marketing metrics

• Strong business acumen and enthusiasm about identifying trends and marketing opportunities

• Strong Excel skills and ability to effectively present and communicate your analysis

• Bachelor’s degree or equivalent experience

• Strong decision-making, organizational, planning and problem-solving skills

• Self-starter with a collaborative, upbeat, solutions-oriented attitude

• Thrives in a fast-paced environment and can balance multiple projects simultaneously in a startup atmosphere

• Desire to grow into a business leader while working well in a team environment

GREAT BUT NOT NECESSARY

• Experience with Analytics and Tracking Platforms (Google Analytics, Facebook)

• Creative ideation and prototyping of innovative user experiences

AVAILABILITY

This role is out of our Delray Beach headquarters. Our normal team work hours are roughly 10am-5pm ET M-F. However, we are a distributed digital team and there may be late/early meetings due to different time zones. We always try to work with everyone's schedules but at times there may be meetings earlier in the morning and later at night.

We communicate throughout the day using Slack and several times a week using Google Hangouts. You'll be expected to actively participate in these discussions and be an active, awesome contributing member of our team!

WANT TO BE PART OF A SUCCESSFUL, HIGH-GROWTH COMPANY? JOIN THE LP TEAM!

Send the information below to acqteam@launchpotato.com with your resume and a subject line that includes “{Your Name}, Junior Media Analyst” and:

* Applications without the information below will not be considered.

1. Brief cover letter that explains Why You're Qualified For This Role

2. Video clip in which you describe your work ethic and why this position excites you. Send a link or file. Up to 1 minute max.

South Florida's fastest growing startup studio leveraging data, science, and fun to build awesome, profitable digital companies.

Made in Delray Beach

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