Growth Marketer (Travel/Finance)

This is an opportunity to lead the growth of a travel-focused finance site through content creation and distribution and community development. This is a full-time role out of Delray Beach office; remote may be available for the right candidate.

You must consider yourself an expert with credit card points and rewards programs, have at least 3 years in a professional office setting, and have a high technical aptitude. Experience in digital marketing preferred.

This is an entrepreneurial role that requires a combined passion for “travel hacking” and online advertising.

WHO WE ARE

Launch Potato is a profitable startup studio that incubates and launches mobile and web companies on our proprietary technology stack.

We’re HQed in Delray Beach, FL, but have an amazing, distributed global team. We believe in building teams who can solve complex problems using smart marketing, great engineering, data science and fun!

THE ROLE - TL;DR

We’re looking for a growth hacker who is inherently passionate about developing a highly engaged digital community around our mission and takes brand-building seriously.

You must be an exceptionally creative, well-written, digitally adept content creator who can build amazingly relatable and shareable content. You will be an integral part of our team and will become a vital piece of our initiative to deliver high-impact creative to our members.

The website’s focus is on credit cards and using points to “travel hack” and earn free flights/hotel nights. This role requires someone who is extremely knowledgeable about this vertical, is passionate about world travel, and loves helping others learn how to be successful travel hackers.

STILL INTERESTED? READ ON

You’ll work very closely with our executive team and Managing Editor to ensure consistent brand voice and to develop and execute comprehensive marketing strategies across all channels - site, social, email etc.

You love engaging with members and know how to communicate with them in a relatable way.

Most of our members are novice in their understanding of credit cards and personal finance; others have more expertise in travel hacking and rewards programs. You must have the ability and patience to interact with both these groups on Facebook, on site, Instagram, email, and other channels.

You’ll also be responsible for helping with the ideation, writing, and production of written/audio/video content. Your ideas will support product launches, brand storytelling, and social campaigns. To do this, you will work cross-functionally and own a detailed calendar with key team members.

You have great on-camera presence and are excited to appear in videos or live streams that grow our brand and member engagement.

You’re a true team player and a positive, thoughtful, fun person who embraces diverse groups of people.

Ultimately you will work with the team to build out and train content, customer service, marketing, and social teams as the business grows.

The successful candidate will be highly motivated to master their role and expand their responsibilities by observing and understanding the business as a whole.

THE PERKS

• Lead community development strategy for a rapidly growing consumer brand

• Learn the ins/outs of a profitable digital company from 4 cofounders, a group of young Internet execs who successfully developed and scaled double-digit million dollar online businesses from the ground up in the past decade

• International exposure working with an amazing, talented team distributed across US, Europe and Asia

• Amazing location in vibrant downtown Delray Beach, Florida

• Energetic, fun startup culture

• Open office plan

• Unlimited career growth

Benefits Include: Health insurance, dental insurance, profit-sharing, fully stocked kitchen with snacks and drinks, Free Lunch Fridays, flexible vacation policy, two annual company retreats with global team, a kickass working environment minutes from the beach in Downtown Delray Beach, Florida!

WHO WE'RE LOOKING FOR

• Extremely passionate about credit cards and travel hacking

• Demonstrated experience in creating fun/inspiring written and/or video content

• Deep knowledge of credit cards, points, rewards programs for hotels and airlines, booking award travel

• Preferred: Bachelor’s degree. Ideally 1+ years of relevant work experience in digital marketing or community-building

• Superior storytelling and ability to understand the needs of different demographics of readers

• Proactive; if the team has an idea, you’re 110% excited for trying it out as soon as possible

• Excellent research skills and ability to synthesize difficult concepts into easily readable content

• High technical aptitude in all things Internet and social media: Facebook, Facebook Groups, Instagram, Youtube, Snapchat. You’re always “in the know” on the latest social platforms and new features

• Excited to research and answer specific reader questions

• Innately wants to help others; would provide personalized recommendations to online strangers the same way s/he would a friend

• Great on-camera presence and personality; excited to appear in video and act as brand spokesperson

• Extreme attention to detail and outspoken advocate for compliance with card issuer rules

• Passionate about our members and helping them in their current financial situation

• Very comfortable in Excel/Powerpoint

• Ability to effectively present ideas and analysis

• Superior problem solver; you’re always up for a new challenge or new initiative

• Optimistic attitude and resourcefulness

• Highly organized; you take notes and don’t need to be told twice what to do

• Strong business acumen and enthusiasm about identifying trends and marketing opportunities

• Thrives in a fast-paced environment

• Desire to learn and ultimately manage a team underneath you

• Ability to travel as needed (<5%)

• Basic knowledge about related personal finance verticals such as entrepreneurship, technology, travel, saving, investing, insurance, careers and real estate

• Ability to manage and motivate a team of direct reports

GREAT BUT NOT NECESSARY

• Photoshop

• Online copywriting/blogging

• Video production

• Experience working with a large B2C digital brand

• Facebook/Instagram/Youtube Ads

• Google Analytics

• Experience with SEO

AVAILABILITY

Our general team work hours are roughly 10am-5pm ET M-F. That said, the Internet and social media never sleeps and we are constantly pushing the envelope on testing new ideas and engagement tactics.

This role will be supporting mission-critical parts of our rapidly growing digital community.

A schedule will be discussed and agreed upon in advance with the team, but you’ll engage with members when needed which may include earlier in the morning, later at night, and on weekends. Part of your responsibilities will be discussing additional team support needed as the business grows.

Additionally, we are a distributed digital team and there may be late/early meetings due to different time zones. We always try to work with everyone's schedules but at times there may be meetings earlier in the morning and later at night.

WANT TO BE PART OF A SUCCESSFUL, HIGH-GROWTH COMPANY? JOIN THE LP TEAM!

* Applications without the information below will not be considered.

Send the following to ilovetheinternet@launchpotato.com with a subject line that includes “{Your Name}”

Part A: Video Clip - send link or video file. 2 minutes maximum.

1. Why you're qualified for this role

2. Explain “the best credit card for travel rewards” available to people with Good credit and why it’s so great

Part B: Your Resume and a Brief Cover Letter with the following

1. Why this role and working for Launch Potato appeals to you

2. Provide two writing samples: 1 - personal, professional, academic, blog post, your choice; 2 - writing sample that conveys your ability to relate to and write for your peers

3. What do you see as the biggest challenge for you in this role?

*In-person resumes will not be accepted.

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