Junior Email Marketing Manager

This is an opportunity to learn the ins and outs of a successful email program for a large B2C brand. This is a full time position out of our Delray Beach office.

You must have an understanding of marketing analytics, strong technical aptitude, and basic HTML skills.

WHO WE ARE

Launch Potato is a profitable startup studio that launches and scales mobile and web companies on our proprietary technology stack.

We’re HQed in Delray Beach, FL, but have an amazing, distributed global team. We have set ourselves up for effective remote work from Day 1 and believe in building teams who can solve complex problems using smart marketing, great engineering, data science and fun!

Our entire team is very hands-on, including the founders. This role would also be hands-on.

THE ROLE - TL:DR

You’ll assist a Marketing Manager with an existing email program: copywriting exciting marketing messages, deploying emails, and analyzing impact on revenue and performance to constantly improve KPIs.

You’ll come up with creative, innovative new campaigns and promotions that engage members and keep them surprised and delighted every day when they open their inbox.

You’ll be very hands-on and learning quickly with the goal of expanding your skill set and responsibilities over time.

THE PERKS

• Assist email operations for an existing profitable business

• Hands-on training & mentorship

• Amazing location in vibrant downtown Delray Beach, Florida

• Energetic, fun startup culture

• Work directly with founding team, 4 young Internet execs who successfully developed and scaled double-digit million dollar online businesses from the ground up in the past decade

• International exposure working with an amazing, talented team distributed across US, Europe and Asia

• Unlimited career growth and profit-sharing opportunities

Benefits Include: Health insurance, dental insurance, profit-sharing, fully stocked kitchen with snacks and drinks, Free Lunch Fridays, flexible vacation policy, two annual company retreats with global team, a kickass working environment!

WHAT YOU'LL DO

• Assist with the development of enticing email marketing campaigns that deliver against business goals for assigned product

• Leverage email marketing tools to develop strategies that maximize customer retention and acquisition

• Develop new highly creative email templates and testing strategies that deliver against ROI targets

• Execute QA and end-to-end testing for email templates; be a huge advocate for the consumer, testing proper rendering across all mobile devices, mail apps, and ISPs/domains for an amazing customer experience

• Drive and optimize key traffic and revenue metrics including revenue, CTR, open rates, incremental revenue lift, engagement and retention

• Run reports and prepare analyses for marketing programs or proposals using our Email Marketing Platform and Excel

• Ensure compliance while balancing exciting marketing promotions

• Increase revenue by testing new advertisers and placements

• Work with growing cross-functional team of designers, engineers and customer relationship team to drive email product development and corresponding on-site UI/UX enhancements based on data analysis

• Identify new opportunities through regular analysis; proactively present recommendations to team and over-share test results

WHO WE'RE LOOKING FOR

• Bachelor’s degree (preferred: Business/Management) or equivalent experience

• Preferred: 1+ years of hands-on experience in email marketing or online marketing

• Basic HTML skills and high technical aptitude; strong desire to increase skill set

• Ability to aggressively collect, analyze and respond to data related to the performance of our key marketing metrics

• Strong business acumen and enthusiasm about identifying trends and marketing opportunities

• Excellent Excel skills and ability to effectively present and communicate your analysis

• Passionate about marketing and understanding consumer psychology

• Extreme attention to detail

• Experience in creative ideation and prototyping of innovative user experiences

• Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing, KPI tracking and ROI analysis

• Self-starter with a collaborative, upbeat, solutions-oriented attitude

• Excellent analytical and writing skills that allow you to effectively communicate product performance and recommendations

• Thrives in a fast-paced environment and can balance multiple projects simultaneously in a startup atmosphere

• Desire to grow into a business leader while working well in a team environment

AVAILABILITY

This role is out of our Delray Beach headquarters. Our normal team work hours are roughly 10am-5pm ET M-F. However, email is a critical aspect of our business and you’ll be expected to monitor performance every day including weekends. Also, we are a distributed digital team and there may be late/early meetings due to different time zones. We always try to work with everyone's schedules but at times there may be meetings earlier in the morning and later at night.

We communicate throughout the day using Slack and several times a week using Google Hangouts. You'll be expected to actively participate in these discussions and be an active, awesome contributing member of our team!

KNOW THESE? EVEN BETTER!

• Advanced HTML/CSS

• Photoshop

WANT TO BE PART OF A SUCCESSFUL, HIGH-GROWTH COMPANY? JOIN THE LP TEAM!

Send your resume and the information below to iloveemail@launchpotato.com with a subject line that includes “{Your Name} - Junior Email Marketing”

* Applications without the information below will not be considered.

1. A video in which you explain why you're qualified for this role. Maximum 1 minute. Provide file or link.

2. What are 3 online brands you feel are doing a great job at advertising and why? Provide screenshots as applicable.

3. What about working for Launch Potato appeals to you?

*In-person resumes will not be accepted.

South Florida's fastest growing startup studio leveraging data, science, and fun to build awesome, profitable digital companies.

Made in Delray Beach

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