Acquisition Marketing Manager (SEM)

This is an opportunity to manage user acquisition and millions of dollars of spend for multiple LP digital businesses. This is a full-time position out of our Delray Beach office.

You’ll focus on SEM, optimizing existing successful PPC campaigns and developing a comprehensive marketing strategy to acquire new members and traffic. This is not “just” a media buyer role, this is an entrepreneurial position that requires a combined passion for understanding consumers and pushing the boundaries of your responsibilities to help grow the business as a whole.

The ideal candidate has 2+ years of extensive experience in SEM and is highly motivated to see his/her strategies succeed and scale.


Launch Potato is a profitable startup studio that incubates and launches mobile and web companies on our proprietary technology stack.

We’re HQed in Delray Beach, FL, but have an amazing, distributed global team. We believe in building teams who can solve complex problems using smart marketing, great engineering, data science and fun!

Our entire team is very hands-on, including the founders. This role is no exception.


To you, the digital marketplace is a healthy and intriguing challenge, and there is endless opportunity to scale.

You’ll be personally responsible for driving continued optimization of SEM campaigns through performance analysis, ad copy testing, keyword management, and quality score improvement via Google Adwords, Yahoo Gemini and Bing and potentially other channels as opportunities arise.

You have holistic knowledge of the PPC SEM space and match type/keyword dimensions across all devices, plus advanced experience using Google Analytics to guide decision-making.

Important: Acquisition is the top of the funnel and vital to the success of our businesses. As a digital media company we are always “open.” This position will require you to monitor media buys every day including weekends.


You’re deeply passionate about understanding the ins and outs of the SEM marketplace, different ad placements/units, the psychology of our members, and search attribution across multiple touch points.

You’re innately a “numbers person” and completely comfortable in Excel (pivot tables, data manipulation, V lookups). You believe in meticulously checking the accuracy of your data and are slightly OCD about making sure tracking and attribution are set up properly.

You’ll analyze large sets of data to quantitatively assess performance and translate anecdotal or qualitative data into recommendations and plans for revising the media mix.

You’ll work closely with Product leads to find which campaigns are driving the most positive ROI and what the member LTV from each campaign is.

You are also passionate about creative testing and landing page optimization and you have experience successfully working with designers to see your visions come to life. You enjoy testing the consumer experience firsthand.

You’ll proactively identify new opportunities.


• Lead user acquisition for multiple high-traffic, growing digital businesses

• Amazing location in vibrant downtown Delray Beach, Florida

• Energetic, fun startup culture

• Work directly with founding team, 4 young Internet execs who successfully developed and scaled double-digit million dollar online businesses from the ground up in the past decade

• International exposure working with an amazing, talented distributed team

• Unlimited career growth and profit-sharing opportunities

Benefits Include: Health insurance, dental insurance, profit-sharing, fully stocked kitchen with snacks and drinks, Free Lunch Fridays, flexible vacation policy, two annual company retreats with global team, a kickass working environment!


• Own the end-to-end setup of SEM campaigns in Adwords, Gemini, Bing and potentially other channels

• Create actionable reports using Google Analytics and our backend analytics platform to optimize strategies

• Find new opportunities to increase scale, decrease cost and increase ROI

• Drive and optimize key traffic and revenue metrics including revenue, CPM, CPA, CTR, conversion rates

• Resolve operational issues through quick thinking, problem solving and appropriate action

• Work closely with Product and Design teams to create and execute new campaigns

• Improve conversion rates on landing pages

• Maintain and improve quality score

• Streamline and automate processes where possible

• Efficiently leverage BI tools and pure old Internet research to understand the marketplace

• Act as SEM primary point of contact for both internal and external stakeholders and push to make sure we’re getting what we need to grow

• Set goals using previous performance metrics, competitive research and online trends and do everything you can to meet them


• Minimum: At least 2 years of hands-on experience being personally responsible for SEM and optimization

• Extensive experience with Google Adwords and Analytics

• Ability to aggressively collect, analyze and respond to data related to the performance of our key marketing metrics

• Strong business acumen and enthusiasm about identifying trends and marketing opportunities

• Excellent Excel skills and ability to effectively present and communicate your analysis

• Deep understanding of online advertising space and impact of current events, competition, consumer behavior on the marketplace

• Bachelor’s degree in Business or equivalent experience

• Results-driven with exceptional detail and knowledge around online advertising metrics

• Resourceful and enjoys overcoming challenges

• Excellent analytical and writing skills

• Extremely detail oriented

• Understanding of different conversion tracking platforms and methods

• Thrives in a fast-paced environment and can balance multiple tasks simultaneously in a startup atmosphere

• Experience in creative ideation and prototyping of user experiences

• Entrepreneurial; takes ownership and creatively gets things done

• General high technical aptitude


• Google DFP, HasOffers, Cake

• SQL, Advanced Excel, Looker, Tableau or similar Data Visualization Tools

• Photoshop


Our normal team work hours are roughly 10am-5pm ET M-F. However, user acquisition is a mission-critical part of our business and you'll be expected to ensure performance including earlier in the morning, later at night, and on weekends.

Additionally, we are a distributed digital team and there may be late/early meetings due to different time zones. We always try to work with everyone's schedules but at times there may be meetings earlier in the morning and later at night.

We communicate throughout the day using Slack and several times a week using Google Hangouts. You'll be expected to actively participate in these discussions and be an active, awesome contributing member of our team!


Send the information below to with a subject line that includes “{Your Name}, Acquisition - SEM” and:

1. Brief cover letter that explains Why You're Qualified For This Role and why working for Launch Potato appeals to you.

2. What do you want to prove in this role?

3. What do you see as the biggest challenge for you in this role?

4. The most challenging campaign you had to optimize and how you were able to hit the campaign’s goals.

* Applications without the information above will not be considered.

South Florida's fastest growing startup studio leveraging data, science, and fun to build awesome, profitable digital companies.

Made in Delray Beach